GroupCast Passes One-Millionth Individual Broadcast

ST. LOUIS -- Dec. 1, 2009 -- GroupCast, one of the country's leading providers of instant messaging notification services and parent company of SchoolReach Instant Parent Contact, announced today that it has surpassed its one-millionth individual broadcast event, which totals over 233 million calls. This milestone comes almost seven years to the day the company was launched.

Council Grove Elementary School in Council Grove, Kansas, made the noted broadcast using SchoolReach, the company's flagship parental notification messaging system. Council Grove purchased the SchoolReach messaging system through its affiliation with the Southeast Kansas Education Service Center, for both emergency as well as everyday, non-emergency communications.

"We are very pleased with SchoolReach. It allows us to stay in touch with parents in many ways, everything from school cancellations to picture day reminders. Needless to say, our parents love the service," said Dianne Miller, superintendent of Morris County Unified School District.

Used by more than 4,100 schools in 49 states, the SchoolReach system allows school administrators to engage and communicate with parents, teachers, staff and an entire community within minutes, announcing anything from class cancellations to meal balances reminders to rumor abatement and emergency announcements.

"We based SchoolReach on a simple concept: If a crisis occurs and even one parent isn't notified, it would put them and the school in jeopardy. We help assure administrators that the communications function is handled, so they can focus on the crisis at hand," said Joseph Palacios, chief executive officer of GroupCast. "Our entire vision for GroupCast and SchoolReach is to keep people informed through timely, accurate communications."

Palacios said the use of SchoolReach for non-emergency needs is what is fueling the rapid growth in number of calls. Most schools acquire the system for emergency use or school cancellations. Like Council Grove, however, schools soon discover the SchoolReach system can be used to replace mailed notices and other paper-based communications. "Eliminate the mailing and you eliminate the paper, printing, stamps and the time and expense to stuff the envelopes," said Palacios. "One school district has documented savings exceeding 10 times their investment in SchoolReach and their parents are still better informed!"

In addition to their SchoolReach program, GroupCast also supports the communication needs of several niche markets helping institutions, businesses, and organizations communicate with their members, constituents, employees, and stakeholders through call automation using voice broadcast and interactive voice response technology. GroupCast customers include: Costco, CPI Corp, ShopRite, CKE Restaurants (Hardee's & Carl's Jr.), Taco John's and the Medical Staffing Network. "We provide a simple user interface that puts the power of thousands of phone lines at our client's finger tips," said Paul Langhorst chief marketing officer of GroupCast. "Whether the job is calling millions of consumers for a product recall, or twenty nurses to fill an open shift the system is the same.

"During the past seven years, we have sought to offer cutting-edge, custom solutions that offer quick delivery at a low cost. Our customers tell us that the GroupCast and SchoolReach systems have definitely improved how they communicate with their constituents," concluded Palacios.

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Media Contact: Paul Langhorst, chief marketing officer
800-420-1479 ext 5026

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